Over at sci-fi novelist Adrian Bedford's blog, he's taking great pains to not announce something really cool and amazing that he has in the works. I think he should follow Dean Kamen's example (he invented the Segway scooter), and give the secret news a codename. Kamen already used "Ginger", so Adrian could call it "Nutmeg", for example. That'll create a huge buzz while people speculate and make crazy predictions.

"The 'Nutmeg' project? It's a penguin farm! What else could it be?"

"Are you nuts? Nutmeg is obviously a secret project to adapt Orbital Burn into a remarkable TV documentary about sharks that attack!"

It also helps if well-known individuals drop vague hints about its nature. For example, someone might overhear Steve Jobs saying, "I can't say exactly what Adrian's 'Nutmeg' project is, but what I will say is that it will revolutionize the way we make coffee and/or brush our teeth."

How long will Adrian keep us in suspense??

Link: kabedford.com: "Mmmmmmmmmph, Mmmmmmph, Mmmmmmph!"